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Pickleball grew up. Its shoes didn't.
Pickleball has become a sport of its own, but many players still step onto the court in footwear designed for something else. Every sport deserves equipment built around the way its athletes move. This campaign gives pickleball the purpose-built footwear( and the respect) it deserves.
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Role: Art Direction, Design
Context: Student campaign developed collaboratively at the University of Oregon. All executions featured here were designed by me!
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