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In the middle, everything comes into view.
North Dakota is often overlooked by younger travelers in favor of more established outdoor destinations. But in an always-connected world, being “in the middle of nowhere” can be exactly the point. This campaign reframes North Dakota’s isolation as an escape, turning the middle of nowhere into exactly where you want to be.
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Role: Art Direction, Design
Context: Student campaign developed collaboratively at the University of Oregon. All executions featured here were designed by me!
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